IRT IDENTITY UPDATE
Your current logo has significant readability issues. Typefaces are outdated, thin, and virtually unreadable at smaller sizes which hurts visibility/recognition on websites and social media. In addition, since the type and the graphic icon are intertwined, it limits the usability of this logo. By this I mean that it's very difficult to fit this logo into all of the different sizes/shapes needed for a strong social media presence.
2025 Logo Refresh
The new logo below solves many of the current issues. The typefaces are much more impactful and easy-to-read, even at small sizes. It's important that we don't abandon the original logo completely, which is why the new logo below is simply a nice refresh of the old design. Feels cleaner, stronger, more up-to-date, and has a higher sense of energy than the original. Equally important is the prominent use of the word "racquetball" - need to promote the sport with each and every impression, and it's bizarre that the current logo totally omits it.
In addition, by separating the icon and the text, it gives us the ability now to present the logo in several different configurations to fit a wide variety of ad spaces. This new logo reproduces well on light and dark backgrounds, and the simple color scheme/structure is easy to replicate in print, online, broadcast, apparel, signage, etc.
Below is a sampling of how the new logo will work effectively in different ad spaces. It has a strong and consistent identity across all channels - website, mobile, social media, broadcast, stationery, merchandise, etc.
...and here is how it looks on the "Sponsor Autograph" poster you asked for...
I made this poster 11x14 to make sure there's enough room for 10 guys to sign it. You plan on framing these somehow or just giving each sponsor the poster by itself? Let me know how many you want.
